Technology Industry
Industry: Email Alert RSS FeedRent or own? Borrow, burn? Carriers offer diverse music downloads, but no one sure what consumer wants.(Focus)
RCR Wireless News, January, 2007
Byline: COLIN GIBBS Sprint Nextel Corp. was the first U.S. carrier on the mobile music dance floor in October 2005, launching a full-track, dual-download service for its music-loving subscribers. For now, though, Verizon Wireless is the belle of the ball. And Cingular Wireless L.L.C.'s new service may prove more attractive than either of the early entrants.
But whether any carrier can find riches as a digital music provider is far from certain. Sprint Nextel has consistently trumpeted the success of its music offering, which in October notched its 8 millionth download. Critics were quick to point out, however, that download figures don't necessarily equate to revenues: the carrier doesn't differentiate between its regularly priced...
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