Mobile TV deals hint at broader MVNO plans.(Upfront)

RCR Wireless News, February, 2007

Byline: MATT KAPKO For years, the nation's two largest wireless carriers, Cingular Wireless L.L.C. and Verizon Wireless, have focused on their network's reach and reliability in marketing strategies and their business models. But now that both carriers are going to use Qualcomm Inc.'s MediaFLO USA Inc.

network for a streaming television service, are they becoming mobile virtual network operators? Not quite, but the MediaFLO announcement underscores changes in the industry, both in the United States and worldwide. Peter Adderton, the CEO and founder of MVNO Amp'd Mobile Inc., recently elaborated on the idea in an interview with RCR Wireless News. While Adderton believes both major carriers' approach and foray into mobile TV only further validates...

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