Technology Industry
Industry: Email Alert RSS FeedMore than an MVNO? Amp'd continues mobile content push.(Upfront)
RCR Wireless News, February, 2007
Byline: COLIN GIBBS Amp'd Mobile Inc. continued to expand its impressive content portfolio, inking deals with actor Jack Black and "24'' producer Howard Gordon to offer original, made-for-mobile programming. The news stands atop a number of similar agreements signed in recent days, which may indicate that made-for-mobile programming is catching steam across the industry.
Amp'd said Black and his production partners will develop a series of comedy shorts based on the group's "Channel 101,'' which offers monthly screenings of amateur comedy clips on the Internet. Like the "Channel 101'' site, the MVNO's comedy offering will allow viewers to decide which comedy programs stay in the lineup and which are cancelled. Separately, Gordon will oversee a...
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