Off-deck revenue chain broken.(News)

RCR Wireless News, February, 2007

Byline: MATT KAPKO It was an intimate gathering of sorts last week as dozens gathered at the Beverly Hilton in Beverly Hills, Calif., for the Off-Deck Mobile Content conference. "Off deck, on deck, it's all a growth story,'' Levi Shapiro, director of audience metrics at Telephia, said in opening remarks.

Comprising more than 40 percent of mobile game downloads, 29 percent of all full-track music downloads and at least one-third of all ringtone purchases, off-deck content already accounts for a $3.5 billion market annually, he said. Despite the rising popularity of off-deck purchases worldwide, the industry's seemingly fluid business model still presents many challenges for each party in the supply chain-most importantly, who gets paid...