Technology Industry
Industry: Email Alert RSS FeedBlackBerry gets in the game; Gameloft, RIM to target high-end crowd with games.(Upfront)
RCR Wireless News, March, 2007
Byline: COLIN GIBBS
Teens and young adults dominate the console gaming space, but mobile publishers are hoping their parents can help take wireless gaming into the mainstream.
Gameloft this week plan to announce a deal with Research in Motion Ltd. to develop, market and distribute games for BlackBerry users. The games, which will be available for $6 to $8, will include popular tiles such as Asphalt Urban GT 2, New York Nights and Midnight Pool.
The announcement underscores the attention game-makers are beginning to pay to smartphone users. While most independent pure-play publishers focus on more popular platforms such as Java and BREW, developers are increasingly extending their wares to high-end devices. Nokia Corp. is banking on...
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