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Industry: Email Alert RSS FeedCBS, Sprint Nextel ink streaming media deal.(CTIA Wireless 2007)
RCR Wireless News, March, 2007
CBS and Sprint Nextel Corp. shook hands on a deal that will make CBS programming available to Sprint TV subscribers. Beginning in April, users will be able to stream to their handsets live mobilecasts, full episodes and video clips of select CBS programs. In exchange for the rights to distribute the shows, CBS will have open access to sell advertising during the programs, which will come in the form of short commercials before the clips and as spots within the news simulcasts.
Shows included in the deal: * Full episodes of "Jericho" on demand; * Video clips from primetime shows like the "CSI" series; * Daily clips from late-night talk shows the "Late Show with David Letterman" and "The Late Late Show with Craig Ferguson;" *...
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