BMW motorcycles: the evolution of excellence.(Product Spotlight)

Rider, February, 2007

(4) BMW MOTORCYCLES: THE EVOLUTION OF EXCELLENCE. Frequent Rider contributor Kevin Ash's new book tells the story of BMW Motorrad, from its early

beginnings building airplane engines to its race-winning motorcycles. BMW learned how to make tough, reliable machines that could win races and allow motorcyclists to go anywhere in the world. Ash's new book is filled with archival photographs that document the history of BMW from its inception in 1917 to today. The company has endured wars, recessions and competition from Japanese manufacturers but has survived because of its passion for quality and reliability, and a willingness to apply new motorcycle technologies to achieve these objectives. The 174-page hardcover book is $24.95.

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