AQuantive Starts On-Demand TV Ad Unit.(IQ)(Atlas On Demand )

ADWEEK Online,  May, 2005  by Morrissey, Brian

Tags: advertisement, aQuantive Inc., ATLAS

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NEW YORK -- AQuantive said it would expand on its Atlas ad-serving unit with a new division catering to the emerging market for video-on-demand advertising, banking on Internet ad technologies and methods spreading to other media.

Atlas On Demand aims to extend Internet ad-serving principles to dynamically insert ads into VOD programming. AQauntive hopes the service will address the complexities of the fragmented technology market for VOD advertising, allowing ad agencies to do media planning, buying and tracking from a single platform for campaigns running on multiple cable ...

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