Pimlico's ID Wear Acquires Rights To Produce Playboy Denims.
Stitches Magazine, December, 2005
VANCOUVER, British Columbia - ID Wear, a division of Pimlico Apparel, has obtained the sole license for the manufacture, design and sales of the Playboy brand of high-end denims for the North American market. The European and Asian launches of Playboy denims in the past year have been successful, and Pimlico expects the same in North America.
Playboy's "Bunny" is one of the best know logos in the world.
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