The sound of profits: how your studio can benefit from audio & podcasting.(business basics)

Studio Photography & Design, July, 2006 by Darlow, Andrew

Since its inception, the Internet has been primarily a visual medium, with only a small percentage of websites using audio in any way. However, recent advances in technology, including improved Internet browsers, widespread broadband access, the popularity of MP3 players, and software such as Apple's iTunes, have made audio and video much more commonplace on the Web. Photographers who take advantage of these new technologies can set themselves apart from their competition in a number of ways. I'll explain.

It's relatively easy to get started if you have a plan. A microphone with appropriate software helps, too. Below are five tips for using the power of audio and podcasting to help promote your studio:

1. LET YOURSELF BE HEARD

One way...

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