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Industry: Email Alert RSS FeedUp Close and Personal.(Playboy TV International president William Fisher)(Brief Article)(Interview)
Television Asia, October, 2000 by McKean, Kate
Kate McKean talks to William Fisher, president, Playboy TV International, on his plans for the channel. Television Asia (TVA): What territories are you looking to expand into, and how? William Fisher (WF): With the announcement of our launch of a French channel at MIPCOM, we will be in five new territories: France, Benelux, New Zealand, Israel, France, and Taiwan.
To coordinate these launches, we rely on the infrastructure of PEGI, who is our venture partner, and who does all materials management and scheduling. Our goal is to launch all these channels as quickly as possible, and to build brand equity as quickly as we can through the use of the Playboy name. But what we are doing is positioning ourselves as a multi-channel, adult, TV franchise...
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