Media Industry
Industry: Email Alert RSS FeedNUMB AND NUMBER.(television broadcasting industry surveys)(Brief Article)(Statistical Data Included)
Television Asia, November, 2000 by Stein, Janine
If numbers speak for themselves, some of Asia's cable and satellite TV channels prefer to listen to music. Janine Stein looks at who's leading and who's lagging in this year's multichannel pack as rival research companies present their findings PAX 2000 Asia Market Intelligence (AMI) Ltd's latest Pan-Asian Cross Media Survey (PAX 2000) puts the Discovery Channel in the top international satellite service spot among Asia's highest-value audiences in eight key markets -- Hongkong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and India.
Figures for South Korea will be released later this year. More than two million affluent adults and 722,781 business decision makers said they watched the Discovery Channel in the past seven days....
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