Media Industry
Industry: Email Alert RSS FeedIndependent's Day.(Thailand's Independent TV (iTV))(Brief Article)
Television Asia, January, 2001 by Corben, Ron
The roller-coaster fortunes of Thailand's iTV take a sharp twist mid-January with a new management team and a whole new entertainment programming twist. Ron Corben looks at a channel on the edge Beset by management, financial and political controversy during its short life as a television news provider, Thailand's Independent TV (iTV) is attempting to chart a new course in 2001 with a strengthened balance sheet, new programming and a whole new identity.
In the cross-hairs of the station's newly appointed management team are Thailand's upper-middle- and upper-income class viewers, who will provide advertisers with high-value eyeballs (and iTV with much-needed revenue). This market segment is estimated to earn about 40 per cent of the country's...
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