SET STANDARDS.(Sony Entertainment Television)(Statistical Data Included)

Television Asia, April, 2001 by Lahiri, Indrajit

Sony Entertainment Television may have downgraded advertising revenue projections by 15 per cent as a result of an unexpectedly competitive market, but it still expects subscription dollars to double and ad revenues to rise by 30 per cent in 2002. Indrajit Lahiri looks at a channel that has become a virtual must-carry on Indian cable platforms Multi-million dollar law suits flew when Sony Entertainment Television (SET) started drawing ahead in India's ratings two years ago.

But if the charges against newspapers that reported the figures were eventually dropped, the obvious early nerves about challengers in the general entertainment television space have proved to be more than justified. Fast-forward to the first half of the 2000-01 financial year,...

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