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Industry: Email Alert RSS Feedgoing places.(Asia's two new adventure channels:)(Discovery Travel & Adventure Channel;)(National Geographic Channel Asia)
Television Asia, July, 2001
Television Asia looks at Asia's two new action and adventure channels DISCOVERY TRAVEL & ADVENTURE CHANNEL The tagline Been anywhere interesting lately? Says the channel was The Asian travel market, at US$500 billion, launched because is worth more than ever.
Plus there's a need in the market from both a consumer and trade perspective Soundbites "The new channel can't be expected to build its own identity using recycled US fare" -- James Gibbons, Discovery Networks Asia's programming director "We aim to take ad share from other ...
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