Media Industry
Industry: Email Alert RSS FeedSony Entertainment TV bags new Indian cricket TV contract.(Brief Article)
Television Asia, March, 2002
Sony Pictures Entertainment's Sony Entertainment Television (SET) is believed to have agreed to pay about US$375 million for international cricket rights for six years, beating out ESPN Star Sports and the Prasar Bharti Corporation, which operates state-owned Doordarshan channels. A formal announcement is expected in March.
The move, which includes terrestrial and satellite rights, will allow SET to add a coveted sports channel to its bouquet, and is likely to be a blow to ESPN STAR Sports, which relies on cricket to drive its India business. SET will be paying between US$250 million and US$275 million for the satellite rights. Advertising sources close to the deal estimate the terrestrial rights fees to be between US$90 million and US$100 million....
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