Media Industry
Industry: Email Alert RSS Feed... Thailand's news wars. (Asia's television industry is talking about ...).
Television Asia, December, 2002
News wars have broken out in Thailand as the country's channels vie for current affairs audiences and ad dollars. Thailand's Independent TV (ITV), which embarked on a broader entertainment strategy earlier this year, is now returning to its original strengths and has announced a plan to expand its news format as part of a US$2-million upgrade, iTV's announcement came on the eve of the November 6 launch of the Mass Communications Organisation of Thailand's (MCOT) Modern TV (the former Channel 9) with, among other initiatives, a new 24-hour news format.
Modern TV/ Channel 9's programming revamp is costing US$476,000. iTV is required to air news for 7.5 hours a day.
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