Media Industry
Industry: Email Alert RSS FeedAsia's television industry is talking about ... strong Thai TV adspend forecasts.(in the news)(Brief Article)
Television Asia, October, 2003
Thailand's TV advertising spending is set to remain strong to end 2003. Merrill Lynch Phatra Securities analysts report TV spend rising 14.3 percent in the first half to Bht20.5 billion/US$500 million from Bht18 billion/US$439 million over the same period last year. TV continues to grab the lion's share--61 percent--of adspend.
Merrill Lynch attributed the increase to higher purchasing power fueled by a low interest rates, steady economic recovery and fierce competition among consumer products. Singapore-based JP Morgan Securities Asia analyst, Andrew Swan, says year-on-year figures may be marginally down from second half 2002, but strong underlying ad spend growth will remain. Ad spending in second half 2002 recovered strongly after the sharp downturn...
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