One Alliance, the distribution agreement between Sony Entertainment Television (SET) and Discovery for India, will add Sony's general entertainment Animax channel, dubbed in Hindi and English, to its bundle from July this year.(Asia's television industry is talking about ...)

Television Asia, May, 2004

[ILLUSTRATION OMITTED] Caption: One Alliance, the distribution agreement between Sony Entertainment Television (SET) and Discovery for India, will add Sony's general entertainment Animax channel, dubbed in Hindi and English, to its bundle from July this year. SET India will sell advertising for the Singapore-based anime channel, which launched in the rest of the Region in January 2004.