Sony Entertainment Television swept the awards board at the first Promax&BDA India, held in Mumbai in July.(Asia's television industry is talking about ...)(Brief Article)

Television Asia, September, 2004

Sony Entertainment Television swept the awards board at the first Promax&RDA India, held in Mumbai in July. SET won 9 Promax golds and 2 BDA golds, as well as the Best of Show award for the Wings of Fire promo. Star India was next, with 4 Promax golds and 3 BDA golds awards for best design.

The company that produces content for Star's 24-hour Star News, Media Content & Communication Services, won 2 Promax golds. MTV India and Turner International won 3 Promax golds and 1 BDA gold each. About 400 people attended the two-day event, which focused on creating promos able to cut through the clutter of 150-plus (and growing) television channels in India. Audience management (including the fight between advertising and programming departments for first position...

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