Media Industry
Industry: Email Alert RSS FeedFor its first on-air thematic packaging in Asia, the one-year-old MGM Channel focused on prime-time programming.(design)
Television Asia, December, 2004
Six prime-time IDs were created to mark the MGM Channel's second year in Asia. Four are for the genres--drama and romance, crime time, action and suspense and whacky Friday) on the movie channel. And two--That's Hollywood and Spotlight--are for the special programming themes. The idents for the regional pay-TV channel were created in Singapore by Bruce Dunlop and Associates, and startedairing in October.
The Romance & Drama design uses the ripening flower bud as its main motif. The animation traces the movements of a blossoming rose bud--soft, fluid and suggestive of deep passion and emotional intensity, says Bruce Dunlop Associates' Singapore-based business director, Phil Kitcher. Violet and magenta colours were chosen because of their association with...
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