National Geographic Channel Asia has launched a new on-air look and brand campaign themed "Think again".(Asia's television industry is talking about ...)(Brief Article)

Television Asia, April, 2005

National Geographic Channel Asia has launched a new on-air look and brand campaign themed "Think again". The repackaging, says Ward Platt, MD and executive vice president, National Geographic Channel Asia, "is about taking another look at the world around you". The original campaign was created by Bruce Dunlop Associates in London and adapted for Asia by NGC's senior vice president of programming/ creative, David Gunson.

Platt also said Nat Geo was sticking to documentaries "while other factual channels are moving towards lifestyle and reality shows". The schedule that accompanies the new look is heavier on science and technology, investigation and mystery programming. Platt did not disclose the new campaign budget.