Second coming: the taste for all things mobile is driving the second stage of encryption technology. Chris Forrester looks at the alphabet soup of alliances being formed to deal with the demand deluge.(technology)

Television Asia, July, 2005 by Forrester, Chris

In April, major global advertising agency Omnicom/BBDO said mobile telephones and other wireless communication devices would soon become the most important medium for advertisers to reach many consumers. Even more alarmingly for the television sector, agency CEO Andrew Robertson, told the UK-based Financial Times that a growing number of mobile phone users, faced with losing their mobile phone, computer or TV set, said they would dump the TV set.

Robertson said the mobile industry was increasingly looking at how it could tap into this loyalty, and promote clients' products. Encryption company, NDS, is also looking urgently at cellular activity, although with a somewhat different anxiety. NDS is among the world's conditional access system suppliers...

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