Grow figure: there's more of everything in Asia this year as the media industry celebrates all manner of new outlets and opportunities. But, veterans of the past 12 years in Asian television say, believing all the hype may be dangerous and that basic business fundamentals remain unchanged.(annual media and entertainment growth)

Television Asia, September, 2005

The global media industry has high hopes for Asia at the moment. Pricewaterhouse Coopers expects China's compound annual media and entertainment growth to be 25.2% over the next five years. India's will be 14.9%. Pure television numbers--at 8.1% compound annual growth to 2009 are less spectacular, but, in the grand media scheme, they're second only to internet advertising growth (17.1%) and way up on media like radio (4.8%), magazines (4.5%) and newspapers (5.9%).

Although channels continue to closely guard their advertising figures, anecdotal evidence is that revenue is significantly up this year on last year. For many, advertising sales this year have already picked up dramatically. One channel reported that to May 2005, its ad sales had already equalled...

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