Asia's television industry is talking about ... BBC's more than a game kicks-off in Asia.(Brief article)

Television Asia, April, 2006

In the build-up to this year's football World Cup in Germany, BBC Worldwide has concluded a number of deals with Asian networks to screen More Than A Game, the story of the emergence of each of the superpowers of world football. The program has been pre-sold to over thirty territories internationally, has been licensed to Discovery Networks India, Hong Kong Cable TV, MediaCorp in Singapore, SBS in South Korea and Channel 9 in Thailand.

Developed in association with FIFA, More Than A Game explores the 76 years of World Cup football, including access to FIFA's film archive and interviews with some of the greatest names ever to grace a football pitch. Richard Hornsby-Smith, sport sales manager at BBC Worldwide, said, "More Than A Game showcases the greatest...

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