Dramatic license: Singapore's Media Development Authority (MDA) has just announced the issuance of two new licenses permitting delivery of pay-TV services via broadband with more to come. But in such a relatively small market, will there be sufficient demand for On-Demand?(news feature)

Television Asia, October, 2006 by Osborne, Magz

Convergence has been a hot topic on industry agendas for around a decade, as the ability to deliver content via hi-speed Internet connections has never been in doubt. Even the capability to protect that content via encryption and firewall is already a reality. The stumbling block has been the transition from "lean-forward" computer screen viewing, to traditional "lean-back" TV consumption from the comfort of your couch.

Also described as the "two-foot" versus the "ten-foot" experience, referring to the distance you sit from the screen, it's no secret that the battle is on "to own the living room". Now advancements in set-top-box technology, coupled with a critical mass of broadband Internet subscribers, sees a number of companies set to chase the...

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