New channels find launch pad in Asia: increasingly, Asia is being chosen as a test bed for new offerings by established global TV networks. Broadcasters, pay-TV platforms and media specialists tell Ritesh Gupta why this trend is gaining momentum.(channels)

Television Asia, November, 2006 by Gupta, Ritesh

Lifestyle, infotainment, crime/ mystery, kids ... the list of genres goes on, when it comes to new concepts getting introduced in the TV broadcasting space in Asia. Asia is the world's most populous continent, with an increasingly contemporary audience profile that backs up a buoyant economy--understandably the factors that are fuelling such launches.

The fact is Asia is now being repeatedly chosen as a test bed for new offerings by the established global TV networks. And, not to be left behind, homegrown set-ups in Asia, too, are brushing shoulders with the best in the business by launching channels with a regional presence. In October, BBC Worldwide is set to launch its brand new television channel BBC Entertainment first in Asia. The company...

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