Pay-TV market in the Asia Pacific region: the growth of pay-TV in the Asia Pacific region continues to evoke bullish sentiments. Ritesh Gupta asks PricewaterhouseCoopers and Frost & Sullivan to assess the progress made by the region's existing access technologies.(pay-tv)(James Lye-Frost & Sullivan Asia Pacific )(Randy Browning- PricewaterhouseCoopers New York )

Television Asia, December, 2006 by Gupta, Ritesh

The pay-TV market in the Asia Pacific region offers immense potential, if one goes by estimates from firms like PricewaterhouseCoopers (PwC) and Frost & Sullivan. Randy Browning, Partner, PricewaterhouseCoopers New York says, "The key driver is that the Asia Pacific is an under-penetrated market so continued investment in infrastructure for bringing pay-TV to the masses holds strong promise for continued growth.

Additionally, many economies, particularly China and India, are experiencing robust economic growth and increasing consumerism. This will also drive pay-TV growth." The globalization process is increasing viewer exposure to content variety and it is also fueling the appetite for western content among consumers in many developing countries, he...

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