Business Services Industry
Recommending the right Small Business Accounting solution to your client: understanding the key differences between Intuit's QuickBooks and Microsoft's Small Business Accounting software.(INTUIT and MICROSOFT: FACE OFF FOR SMALL BUSINESS ACCOUNTING MARKET)
CPA Technology Advisor, The, October, 2005 by Johnston, Randy; Sleeter, Doug
Microsoft's introduction of Small Business Accounting (SBA) has had a positive impact on the small business software market. Microsoft has built this product from the ground up. Consequently, the development team was able to create new features and innovations with the product that take advantage of the Windows platform in ways never seen before. By bundling SBA with Microsoft Office and taking advantage of SQL server database technology, Microsoft has forced competitors to reconsider their current strategy and product features. It has also given consumers a reason to stop and think about their accounting solutions for their small businesses.
What should you be recommending to your clients based on this new entry to the market?
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