Business Services Industry

Facts & Messages From Conferences.(From the Trenches)

CPA Technology Advisor, The, October, 2006

Facts & Messages From Conferences

By Randy Johnston

One of the things that I try to do to keep my knowledge current is to attend vendor-sponsored conferences. This is the case whether I am looking at practice management products, accounting software products, paperless products, consumer products or networking products. The fees, loss of time and related travel expenses often seem large, but, in retrospect, I usually gain enough knowledge, ask questions directly to people responsible for the decisions, benefit from networking with peers, and get to hear the product message unfiltered or interpreted by the press. I'd suggest you budget and schedule to allow people to attend conferences held by CCH, CSI, Intuit, Microsoft, Sage, Citrix and others. I...

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