Kickstart Your Firm's Growth Through Marketing & Branding.(Feature)

CPA Technology Advisor, The, October, 2009

Kickstart Your Firm's Growth Through Marketing & Branding

By Scott H. Cytron, ABC

Are you a "by-the-book" kind of person, or are you willing to break the rules?

Think carefully! The answer may reveal whether you are open to marketing and branding your firm beyond traditional techniques.

There's nothing wrong with sticking with old-school methods. In fact, many firms believe you don't want to fix something that's not broken. But something that isn't broken could still be improved upon or modified.

Take, for example, doing business on the golf course or attending networking functions. These endeavors are solid ways to build business, but in today's environment, they are only two options in an entire portfolio of...

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