When shove came to PUSH. (Operation PUSH plans boycott of Nike by African-Americans, Nike has best financial quarter ever)
Economist (US), The, September, 1990
THE plan seemed simple enough: Operation PUSH would demand that Nike, an athletic-shoe behemoth, hand out contracts and jobs for blacks in proportion to the amount of business blacks give Nike, which is a lot. If Nike did not co-operate, PUSH-founded by the Rev Jesse Jackson in the 1960s-would roll up the heavy artillery: a boycott of Nike products.
PUSH demanded. Nike parried. PUSH boycotted. Result: Nike's best quarter ever, orders that surpass projections and the appearance of a sound thrashing for the Rev Tyrone Crider, who aspires to Mr Jackson's role as spiritual leader of PUSH. A noisy rally by PUSH at Nike's shareholders' meeting on September 17th in Portland, Oregon, gave the whole endeavour the look of crude thuggery. And a Gallup poll in...
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