Ah ha! Computer games. (educational software manufacturer Knowledge Adventure)
Economist (US), The, September, 1993
Knowledge Adventure, founded in 1991 by Bill Gross, sells a $49 interactive encyclopedia for children on floppy disks. The company also markets such interactive books as Kid's Zoo and Dinosaur Adventure. The firm is growing quickly and just received $6.6 million in financing.
NOW it has become fashionably "interactive", everyone wants a piece of California's video-games business. Matsu-shita, MCA, Time Warner and AT&T have fallen over one another to invest in 3DO, a Californian upstart developing a video-games machine that leaves today's Nintendo and Sega models in the dust. Paramount has grabbed a stake in Spectrum Holobyte, an Alameda company producing flight-simulator games. Even IBM has got in on the act, signing a $500m deal with the struggling pioneer,...
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