ARMed and dangerous. (Advanced RISC Machines) (Britain)

Economist (US), The, February, 1994

Advanced RISC Machines Ltd hopes that its reduced instruction-set computing (RISC) technology helps claim a niche in the microprocessor market. The company is using the technology to produce cheap but powerful computer chips that are much smaller than conventional chips.

WHEN Apple Computer wanted to find a team of engineers to design the microchip "brain" for its Newton--a hand-held computer, electronic note-pad, diary and fax--it turned not to the scores of flashy new start-ups down the road in California's Silicon Valley but to a tiny British firm currently housed in an 18th-century barn at Swaffham Bulbeck, near Cambridge. Yet the ambitions of Advanced RISC Machines (ARM) run far beyond the over-hyped Newton. The company, says Robin Saxby, ARM's president, wants...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.