The Custer connection: IBM. (computer sales)
Economist (US), The, April, 1994
IBM has experienced a drop in mainframe computer sales, but its new coupling technology is helping the company retain longtime users who would otherwise defect to makers of less expensive systems. Chmn Lou Gerstner's management strategy is discussed.
IS THIS the mainframe computer's last stand? Thirty years after IBM launched its first mainframe, the market for "big iron" is in free fall. Routed by networks of cheap PCs linked to powerful computer "servers", Big Blue's mainframe business saw its revenues tumble by almost a third in 1993, with a further 50% decline expected by next year. Lou Gerstner, IBM's chairman, says he wants to shift his company's focus away from mainframes. Yet on April 5th he made a final attempt to salvage the product line that made Big Blue...
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