The ice-man goeth. (Ben & Jerry's Homemade searches for CEO)
Economist (US), The, June, 1994
Ben Cohen is stepping down as CEO of Ben & Jerry's Homemade, the ice-cream firm he founded with Jerry Greenfield and built up to $140 million in revenues in 1993. The new CEO's personality and vision must fit with that of the socially conscious, culturally hip company.
ANY ice-cream company that names one of its flavours--Cherry Garcia--after the lead guitarist of the Grateful Dead was never going to take a conventional approach to recruiting. When, on June 13th, Ben Cohen said he was standing down as chief executive of Ben & Jerry's Homemade, America's hippest maker of gourmet ice cream, the firm launched a "Yo! I'm your CEO" contest to find his successor. Applicants must say in fewer than 100 words why they would make "a great CEO for Ben & Jerry's". The firm points...
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