The advent of the Euroguru: management theory.

Economist (US), The, March, 1995

European management theory is gaining prestige in international business circles. Books and articles on management concepts written by European executives are gaining in influence. This may be due to the growing public interest in business in Europe as well as its improving business schools.

TWENTY years ago Europe could muster about as many management gurus as could the Fiji Islands. Today, the Fiji Islands are trailing badly. There is still only one European whom Americans would admit into the first division. He is Charles Handy, a visiting professor at the London Business School (LBS). But a lot of fresh management thinking is coming from less familiar people, ranging from academics such as John Kay and Sumantra Ghoshal (both also at the LBS) to manager-pundits such...

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