The lotus eater.(proposed takeover of Lotus Development by IBM)
Economist (US), The, June, 1995
IBM launched a hostile bid for Lotus Development in order to gain a foothold in the computer software industry. IBM chairman Lou Gerstner explained his company's $3.3 billion bid as a necessary move into communication software, such as Lotus' Notes product, which he feels is the next big market.
LIKE most Americans, Lou Gerstner, the chairman of IBM, watched a lot of television over Christmas. And, like many, he thought it was pretty awful. But Mr Gerstner had a special reason to take offence: Microsoft seemed to have glossy ads touting its fast-selling software on every channel. IBM's slots, meanwhile, pitched its personal computers, which--due to a supply problem--were largely unavailable. When Mr Gerstner returned to work, he appointed a new software chief, John...
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