So what was the fuss about?
Economist (US), The, June, 1996
The advertising-industry trend toward consolidation and global one-stop marketing services has survived, despite early anxiety. Now Cordiant, WPP Group, Omnicom and Interpublic dominate the international markets. Growing firms will find it hard to go global without selling out to a large group.
NEW YORK AND LONDON
IN THE 1980s two bespectacled advertising men, Maurice Saatchi and Martin Sorrell, made a pitch to investors in London and New York. Advertising, they argued, was a stable business in which, despite shrieking headlines in the trade press, accounts rarely changed hands. And now was the best possible time to build a marketing-services conglomerate that could support clients around the world and cater for all their marketing needs, from public relations...
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