Nintendo wakes up: video games. (comeback by beleaguered video game company)

Economist (US), The, August, 1996

Nintendo may make a return as a major industry player with the Nintendo 64, a 64-bit video game system with impressive three-dimensional graphics. Analysts believe that five to six million of the systems will be sold by March 1997.

TOKYO

AFTER a month in Japanese stores, Nintendo's new video-game player, the Nintendo 64, is still drawing crowds to gawk at its dazzling 3-D graphics. The crowds are good news for the Kyoto firm, which has slumped from its dizzying heights in the late 1980s, when it was making more money than all the Hollywood studios put together. But the gawking teenagers are not enough. In the past five years, competition in the video-game industry has grown tougher, and the all-important game-software makers have become rebellious. Nintendo will...

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