A river runs through it. (Amazon.com online booksellers discovered winning formula for online commerce)(A Survey of Electronic Commerce)
Economist (US), The, May, 1997
Amazon.com, which offers 2.5 million titles at discount prices, has hit upon the perfect cyber-retail formula. Since the model is copiable, it has added information services to build customer loyalty. Reviews written by in-house staff, the media and customers themselves guide users to their choices.
THREE floors above an art gallery on a slightly seedy street in Seattle, the world's biggest bookstore, Amazon.com, hums inside a refrigerator-sized box in the corner of a jumbled storeroom. "It's not much to look at," says Jeff Bezos, Amazon's boss, with some understatement. Where the virtual world meets the physical, disappointments like this are common. But there is a lot more to Amazon than a humming box of computer hardware running its Web site. Companies around the...
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