Can pay, won't pay: it is still much easier to access the Net than to profit from it.(Microsoft's Slate to begin sell subscriptions; includes analysis of other web-magazines)(Review of Books and Multimedia - special section)(Brief Article)(Industry Overview)
Economist (US), The, February, 1998
It is still much easier to access the Net than to profit from it
AT A recent conference on interactive publishing in Zurich, optimistically entitled "The Push for Revenues", there was only one thing on the mind of most of the 300 people present: could they, as mainstream publishers, actually make money on the Net? For most, that means supplementing meagre advertising revenues with subscription revenues.
That causes a problem. Two-thirds of web-users say that they will not pay for online content on principle. Some worry about credit-card security, and most believe that once they have paid for a PC, a second telephone line and a subscription to an Internet service provider, everything else should be gratis. And, because the choice of free content appears...
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