Blue is the colour.(The Rebirth of IBM)(Company Profile)
Economist (US), The, June, 1998
Under the leadership of Lou Gerstner since 1993, IBM is reemerging as a competitive player in the computer industry. After 10 years of job cuts, IBM's profits and share price have recovered, and the company has begun to hire again. Other companies have begun to imitate IBM's business model.
Before it was almost destroyed by the personal computing revolution it helped start, IBM was a model, not just for its own industry, but for the rest of corporate America. Now after five years of purgatory under Lou Gerstner, it believes it can play that role again. How did Mr Gerstner do it? And can such a broad-based technology firm ever compete with its more specialised rivals?
YOU can tell a lot from a company's headquarters. Inters blue fortress in San Jose is about...
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