Perspectives on Strategy.(Brief Article)
Economist (US), The, July, 1998
Business strategy: past, present and future
PERSPECTIVES ON STRATEGY. Edited by Carl Stern and George Stalk Jr. John Wiley & Sons; 336 pages; $29.95 and K19.95
HOW has business strategy evolved over the past three decades? To answer this, two consultants from Boston Consulting Group have retraced their firm's steps through a collection of 75 essays. BCG is one of a handful of global consultancies that advise the top management teams of big corporations. This collection-which is drawn from Harvard Business Review articles and the firm's own publications for senior executives-is sometimes repetitive. But it gives a good overview of which ideas the firm has been selling to top managers for the past 35 years-in many cases with a lot of success. Many of the...
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