A winning ticket? The entertainment business. (Ticketmaster)(Brief Article)(Company Profile)
Economist (US), The, August, 1998
NEW YORK
UNDERNEATH its frivolous faHcade, the entertainment business is actually a modern "virtual" industry. Most of the creative side of the business is farmed out to small production companies. Some 100,000 of the workers in Hollywood alone are freelancers of one sort or another. A company that has benefited greatly from this trend is the one to which many performers now devolve the boring, administrative end of the business. If you buy a ticket for any big live event in America, from a Broadway show to a professional wrestling bout, the chances are that it will be sold by Ticketmaster.
Fredric Rosen, who has done more than anyone to shape the firm, took over in the early 1980s when Ticketmaster was a small, unprofitable maker of ticketing machinery....
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