Lego: Fighting the video monsters.(Lego sales decline)(Brief Article)
Economist (US), The, January, 1999
``TOY STORY'', a computer-animated film released in 1995, used complex technology to extol the virtues of simplicity. Woody the cowboy, its hapless hero, stood up for traditional toys after having been bumped from his place in the affections of a small boy by the flashier appeal of Buzz Lightyear, a chromium-coated space ranger. The nursery battle between high-tech gadgetry and simpler playthings still rages. The latest old-timer to come up rubbing a bruise is Lego.
Lego, a Danish firm, has built a range of businesses that includes theme parks and children's clothing around its core product, construction kits of little plastic bricks. The bricks can be snapped together in many different ways and prised apart, allowing children either to follow instructions to...
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