Wal-Mart.(poor international strategy)(Brief Article)

Economist (US), The, January, 2000

Chimera

NEW YORK

WHEN it comes to striking a chill in victims' hearts, Nosferatu had nothing on America's Wal-Mart. Since the world's biggest retailer arrived in Europe three years ago, there has been panic among European rivals because of the American firm's reputation for rock-bottom prices, super-efficient logistics and its huge size.

Already, Wal-Mart's acquisition of supermarkets in Germany and, last year, ASDA, Britain's third-biggest chain, have prompted a defensive merger of France's Carrefour and Promod(grave)es. Now European retailers are fearful that Wal-Mart will gobble up Metro, Germany's biggest retailer; enter France by buying Auchan or Casino; or consolidate in Britain by acquiring Safeway. With sales of $137 billion in...

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