Car industry - Micra economics.(Britain's car industry)(Brief Article)
Economist (US), The, October, 2000
BIRMINGHAM
THE Motor Show in Birmingham this week was full of paradoxes. The star of the show was undoubtedly the new Mini, on display for the first time in Britain. But its progenitor, Rover, was not even there. Although the show is held only a few hundred yards from the offices of Rover, the struggling remnant of the British-owned car industry could not afford to waste money building a fancy display. Its absence is a sure sign of how low the company has sunk, and how hard it will be for its new owners to salvage much from the wreckage. The new Mini is the only bit that the German manufacturer BMW retained last March when it gave Rover away to a British consortium. BMW hopes to make over 100,000 a year at its Oxford factory, selling four-fifths abroad....
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