A kid no more; Cisco.(Cisco Systems Inc.)(Company Profile)

Economist (US), The, September, 2001

Chambers faces the flood

Can Cisco ever again recapture the dazzle of its brilliant youth?

MANAGEMENT shake-ups are a tricky business. They are most necessary when sales are plunging, but at such times they can easily make things worse. That was the dilemma faced by Cisco, the battered networking giant, when it announced, on August 23rd, its most important management shake-up in four years, aimed mainly at centralising its engineering and marketing.

The timing of the reorganisation might be right because the trough appears to be near. After a dramatic drop in recent months, Cisco's business is stabilising, according to John Chambers, its chief executive. But the Silicon Valley company still has a long way to go if it is to achieve its...

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