Follow that; Face value.(Face value: Sam Palmisano, IBM's new boss)(Brief Article)

Economist (US), The, February, 2002

Will Sam Palmisano, IBM's new boss, be a worthy successor to Lou Gerstner?

IT WAS one of the most impressive turnarounds in business history. In April 1993, Lou Gerstner took the helm at IBM as the giant computer maker was struggling to survive. A sprawling, incoherent company that made everything from microprocessors to mainframes, Big Blue (as IBM is known) had been in the red since 1990; in 1993 it announced a loss of $8.1 billion. Mr Gerstner was given a clear, though daunting, objective: save the company.

Save it he did. In the nine years since he took over, IBM's share price has risen eightfold, and its market value has increased by $150 billion. More focused than ever before, IBM has weathered the technology downturn better than most of its...

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